A book jacket has barely a second to influence a browser to stop;  It then has another second to convince the browser to pick it up and take a look at the blurb. Then, and only then, do the words take over and hopefully do their job.

The book jacket is the first thing that speaks to a reader, not the words within. The book jacket needs to speak directly to its target audience and to do that, it needs to know their nuances, speak their language, and how to push their buttons. That's why book jacket design is so crucial to your book's success. If a picture speaks a thousand words, it better be the right picture.

While many argue that you can't judge a book by its cover, many consumers allow this attention-getting book feature to play a large part in their selection process. When designing a cover jacket, aim to create a book covering that is both attention getting and representative of the story contained within the text. By putting care into the creation of this book cover, you can increase the likelihood that potential readers find and select the book in question.

When it comes to choosing a colour to use as your book jacket background, pick a colour that is thematically appropriate for the book in question. For example, if you're covering a book of horror stories, you are likely to want a black background instead of a stark-white option.

When it comes to images you need to select the most appropriate image. Pick an illustrated or photographic image. If the book jacket is intended for mass production and distribution it would be wise to ensure that you properly secure the rights to these images to avoid legal issues.

When picking a font in which to type the title and author's name, select one that is thematically appropriate for the book as well as one that pairs well with the picture featured. For example, a historical fiction novel may look best with an antique-looking, script font, while a book about high school cheerleading may fit more appropriately with an Impact-style font, like those found on spirit posters.

Add the title and author's last name on the spine. Place this title in the same font as you used on the front, or in a more attention-getting font that still corresponds with the cover font.

Place a teaser either on the reverse of the book or on the tab that folds into the front of the book. Include enough information in the blurb so that readers can ascertain the gist of the book, but not so much that the ending is given away. Try to conclude your blurb with a cliff-hanger to entice your readers.

When it comes to the blurb add sentences pulled from reviews of the work or the author's past work to the back of the book, or on one of the folds in tabs. If you have no reviews from which to pull, replace these sentences with sentences of text from the book that are particularly important or intriguing to give readers a taste of what the book contains.

About FIRSTeBook:- FIRSTeBook is a world class provider of innovative online digital publishing solutions for ebooks, helping authors companies and individuals all over the world benefit from the growth in online epublishing and ebooks.  With offices in London and Amsterdam, FIRSTeBook offers advanced professional publishing services at FIRSTeBook.co, the ebook library and author resource marketplace that also allows publishers to promote, share and sell their publications and other digital content with the world.